Keywords: Self esteem
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Journal Articles
Journal of Product & Brand Management (2009) 18 (1): 27–37.
Published: 27 February 2009
... their knowledge regarding new products. Buying behaviour New products Consumer psychology Self esteem An executive summary for managers and executive readers can be found at the end of this article. Scholars have taken an interest in impulse purchasing for over 50 years (Clover, 1950 ; Stern...

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