...Sanga Song; Hye-Young Kim Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e. brand page satisfaction and brand love) and behavioral (i.e. word...

... loved, self-expressive brands across social media platforms and its impact on loyalty-related intentions. Design/methodology/approach Data was gathered using a self-administered survey, answered by 343 millennial generation social media users and based on self-selected self-expressive, loved brands...

...Lorna Ruane; Elaine Wallace Purpose – This study aims to examine the relationship between social influence and consumers’ self-expression through brands. It considers susceptibility to interpersonal influence and social network influence on self-expressive brands and brand tribalism. The study...

... seeing other people happily using the brands that the respondent loved deeply but could not possess. © Emerald Group Publishing Limited 2014 Consumer behaviour Self-esteem Purchase intention Customer engagement Brand jealousy Brand love Self-expressive brands The creation...

...” are expressive of the inner or social self. The study identifies a positive relationship between the self-expressive nature of brands “liked” and brand love. Consumers who engage with inner self-expressive brands are more likely to offer WOM for that brand. By contrast, consumers who engage with socially self...