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Keywords: Self-monitoring ability
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Journal Articles
Journal of Product & Brand Management (2016) 25 (3): 274–284.
Published: 16 May 2016
... self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness. Design/methodology/approach Two experiments test the study’s hypotheses. Findings The results of both experiments show that the anticipation...

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