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Keywords: Self-transcendence brand concept
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Journal Articles
Journal of Product & Brand Management (2023) 32 (6): 892–907.
Published: 20 January 2023
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Death anxiety Brand attachment Self-transcendence brand concept Brand positioning strategy National Natural Science Foundation of China 72102167 and 71602111 Ministry of Education of Humanities and Social Science...
