...Sarah Maxwell; Hooman Estelami; Irene C.L. Ng Purpose The purpose of this paper is to study the non‐consumption of a service by advance buyers, the re‐selling of relinquished capacity at spot time and the effect on the pricing of advance and spot demand of services. Design/methodology/approach...

...Audhesh Paswan Dan   Stiff . Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty . New York, NY : McGraw‐Hill   2006 . 259 pp. © Emerald Group Publishing Limited 2008 --> Brand loyalty Selling Business‐to‐business marketing...