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Keywords: Semiotics theory
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Journal Articles
A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands
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Journal of Product & Brand Management (2024) 33 (8): 1055–1072.
Published: 14 October 2024
...., 2024). Semiotics is the study of signs and symbols and their interpretation (de Saussure, 2017). Although propounded in the domain of linguistics by Ferdinand de Saussure, semiotics theory gained traction in visual communications and brand logos during the latter half of the 20th century (Nagane...
