Keywords: Sensitivity analysis
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Journal Articles
Journal of Product & Brand Management (2001) 10 (5): 293–300.
Published: 01 September 2001
... reduction (TPR), a 25 percent rebate or a promotion worth 50 percent of full price. The manufacturers’ discount periods are not synchronized, but do overlap substantially. Market share effect © MCB UP Limited 2001 Pricing strategy Sensitivity analysis Consumer behaviour Choice...

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