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Keywords: Sensory brand experience
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Journal Articles
Journal of Product & Brand Management (2017) 26 (3): 282–293.
Published: 15 May 2017
...Janne Hepola; Heikki Karjaluoto; Anni Hintikka Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey...
