... Sensory marketing Sonic logos Music H2. A sonic logo constructed of components that elicit more uplifting responses will generate a more positive brand attitude than one which elicits less uplifting responses. H3. Ad attitude will mediate the relationship between sonic...

... 01 2020 04 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only César Zamudio is the corresponding author and can be contacted at: zamudiomc@vcu.edu Purchase intention Dual coding theory Sensory marketing Olfactory imagery...

... Publishing Limited Licensed re-use rights only Brands Products Servicescapes Sensory cues Sensory marketing Multisensory interplay Visual-tactile interplay However, consumers undoubtedly perceive the world as multisensory (Spence et al., 2014) and the interplay between...

... Brand awareness Brand identity Brand communication Consumer brand equity Gender studies Audio branding Pitch Sensory marketing Spokesperson’s voice Voices are commonly used in a wide variety of marketing messages. In fact, evidence from psychology suggests that a speaker’s voice can...