Keywords: Serial mediation
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Journal Articles
Journal of Product & Brand Management (2026) 35 (6): 753–769.
Published: 22 January 2026
... using structural equation modeling and one-way analysis of variancee ( ANOVA ) to assess the roles of emotions and demographics in shaping post-recall responses. Findings Regret emerged as a stronger predictor than anger of negative behavioral responses. Serial mediation paths revealed that anger...

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