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Keywords: Service‐dominant‐logic
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 95.
Published: 22 February 2013
... by Geoffrey P. LantosStonehill College, North Easton, MA © Emerald Group Publishing Limited 2013 --> Brand innovation Co‐creation Strategy Service‐dominant‐logic User‐generated‐content Social media Participative innovation Innovation is both a survival and competitive necessity...
