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Keywords: Service improvements
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Journal Articles
Positioning strategies and incidence of congruence of two UK store card brands
Available to Purchase
Journal of Product & Brand Management (2004) 13 (5): 315–328.
Published: 01 August 2004
... planning Brands Stores and supermarkets Service improvements United Kingdom An executive summary for managers and executive readers can be found at the end of this article. According to Seggev (1982) , Rossiter and Percy (1997) and Alden et al. (1999) since the ultimate...
