Keywords: Shared-value CSR
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Journal Articles
Journal of Product & Brand Management (2018) 27 (6): 701–715.
Published: 08 November 2018
... participated in the 2 (low versus high corporate ability levels) × 4 (CSR types) study. The data were analyzed using the methodologies of path analysis and multiple group analysis in the context of structural equation modeling procedure. Findings The findings show that in the context of shared-value CSR...

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