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Keywords: Shopping value
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Journal Articles
When art meets mall: impact on shopper responses
Available to Purchase
Journal of Product & Brand Management (2018) 27 (3): 277–293.
Published: 14 May 2018
...Ana Vukadin; Apiradee Wongkitrungrueng; Nuttapol Assarut Purpose The purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer shopping value (e.g. utilitarian, hedonic and symbolic...
