... as closely as possible for optimum prediction of market shares (Burke et al., 1992). To create an overall shopping experience that will exemplify genuine shopping behaviour (Holbrook and Hirschman, 1982), the way the concept is presented and its environment are of particular importance...

... Limited 2012 Advertising tendency Store brand Perceived quality Extrinsic cues Consumer characteristics Advertising Brands Shops Buying behaviour An executive summary for managers and executive readers can be found at the end of this article. Store brand strategy is a common...

... of a retail organisation. © Emerald Group Publishing Limited 2008 Corporate branding Brand image Retailing Bookselling Shops The identified brand attributes for the offline setting were: physical aspects; product related information; reliability; and personal...

... a tepid economy and soaring gas prices. Altogether, more research on how store brands can compete against national brands is needed. Previously, the store brand research that has been conducted has primarily focused on the following aspects: Generics Brands Shops An executive summary...

... regardless of the size of the external reference price. Originality/value This research is the first of its kind to evaluate the impact of the context of the reference price on consumer evaluations. © Emerald Group Publishing Limited 2005 Retailing Internet Prices Shops One...