... Innovation Shopper Behaviour Attitudes Shops Shopping Fast moving consumer goods An executive summary for managers and executive readers can be found at the end of this article. The fast moving consumer goods (FMCG) environment is becoming increasingly challenging in terms...

... on points of quality and image, and even attempt to advertise their store brands in the media (Verhoef et al., 2002). Advertising tendency Store brand Perceived quality Extrinsic cues Consumer characteristics Advertising Brands Shops Buying behaviour An executive summary...

... of a retail organisation. © Emerald Group Publishing Limited 2008 Corporate branding Brand image Retailing Bookselling Shops The identified brand attributes for the offline setting were: physical aspects; product related information; reliability; and personal...

... Group Publishing Limited 2007 Generics Brands Shops An executive summary for managers and executive readers can be found at the end of this article. A number of researchers have examined the success and failure of store brands (or private labels). However, one area of store...

... store‐based retailing, has the potential to similarly affect consumers’ price expectations. © Emerald Group Publishing Limited 2005 Retailing Internet Prices Shops One of the most researched and important topics in the pricing literature is the role that reference prices – both...