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Keywords: Signal processing theory
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Journal Articles
Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings
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Journal of Product & Brand Management (2009) 18 (7): 487–496.
Published: 30 October 2009
... of signals is likely to be stronger in the absence of other signals. Sujay Dutta can be contacted at: sujaydutta@wayne.edu © Emerald Group Publishing Limited 2009 Signal processing theory Internet shopping Study 1A tested H1 using a 3 (both price and brand reputation...
