Keywords: Small firms
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Journal Articles
Journal of Product & Brand Management (2000) 9 (1): 21–34.
Published: 01 February 2000
... may not be immediate, the small business owner should still be able to identify such improvements. We were aware that owing to the early stage of Internet commerce, some small firms might not have experienced significant benefit to give positive responses to Indicators A, B and C. Indicator D...
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