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Keywords: Smart clothing
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Journal Articles
Journal of Product & Brand Management (2022) 31 (4): 622–636.
Published: 17 August 2021
... clothing, which the developers and marketers of such products can use to increase the product’s market penetration. A defining characteristic of smart clothing are conductive fibers or sensors, which are attached to or woven into the material and send individual biometric data to a connected...
