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Keywords: Smart technology
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Journal Articles
Journal of Product & Brand Management (2024) 33 (2): 192–206.
Published: 14 December 2023
...Taeyeon Kim; Hye Jin Yoon Purpose Considering the growth of the at-home smart technology industry and the increasing power of social media influencers, this study aims to examine how influencer endorsements affect individuals’ attitudes and trial intentions toward smart technology products...
