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Keywords: Social consumption
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Journal Articles
Journal of Product & Brand Management (2012) 21 (1): 68.
Published: 24 February 2012
... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Ethical Consumer Consumerism Social consumption Social responsibility Stakeholder Books with compact looks and colorful covers need not be easy to read. The Myth of the Ethical Consumer is perhaps...
