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Keywords: Social endorsement
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Journal Articles
Journal of Product & Brand Management (2022) 31 (8): 1265–1284.
Published: 01 June 2022
...Trung Dam-Huy Thai; Tien Wang; Tin Trung Nguyen Purpose From the perspectives of service-dominant logic and social identity theory, this study aims to assess social networking site (SNS) users’ likes as a form of social endorsement as well as its effects on like-clicking behavior...
