...René Heiberg Jørgensen; Jan Møller Jensen; Yingkui Yang Purpose The purpose of this paper is to examine the influence of environmental concern, perceived consumer effectiveness (PCE), green self-identity and social influence on Danish Generation Z consumers’ green purchase intention across three...

... Brand relationship Social influence Extreme sports Brand switching Brand avoidance Negative engagement Brand hate Negative consumer-based brand equity Negative inward emotions Negative outward emotions This work is examined from the perspective of brand-centric relationships, concept...

...Honghong Zhang; Xiushuang Gong Purpose This study aims to examine the effect of opinion leadership on individuals’ susceptibility to social influence, which eventually affects their adoption behavior and assess how these relationships vary with gender in new product adoption. Design/methodology...

.... This study aims to analyze the influence of brand identity-cognitive style (BI-CS) fit on the perceived value of a brand. It also analyzes how different forms of social influence affect the perceived value of the brand. Design/methodology/approach Using a two-step experimental design, Step 1 examines...

... Limited 2016 Self-esteem Consumer behavior Qualitative research Socialization Children Social influence Brand relationships Interpretive consumer research “A brand is for showing off. I know it’s just a piece of fabric sewn onto another one. But since everybody wears brands, we...

... be contacted at: rian@apu.ac.jp © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Word-of-mouth Social influence Services Experimental design Brand evaluation An executive summary for managers and executive readers can be found...

... Social influence Perceived risk Promotions Online buying behavior In the following sections, we first provide an overview of perceived risk associated with SCs offered by unfamiliar brands and the differential response to risks generated from different variety-seeking orientations...