Keywords: Social justice
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Journal Articles
Journal of Product & Brand Management (2006) 15 (6): 367–376.
Published: 01 October 2006
.../methodology/approach Four price differential policies were compared in a between‐subjects design. Subjects responded to scenarios in which they paid more than a friend for the same product because of a particular policy. Policies were compared on perceptions of fairness (using the social justice framework...

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