Keywords: Social media communication
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2025) 34 (8): 1224–1240.
Published: 19 September 2025
... uncertainty (Azer et al., 2021). While the strategic importance of social media in these contexts is widely acknowledged, there remains a significant gap in the comprehensive examination of social media communication strategies across industries in response to global existential threats. Terror...
Includes: Supplementary data

or Create an Account

Close Modal
Close Modal