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Keywords: Social media communication
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Journal Articles
Journal of Product & Brand Management (2025) 34 (8): 1224–1240.
Published: 19 September 2025
... uncertainty (Azer et al., 2021). While the strategic importance of social media in these contexts is widely acknowledged, there remains a significant gap in the comprehensive examination of social media communication strategies across industries in response to global existential threats. Terror...
Includes: Supplementary data
