...Geneviève Morin; Nataly Levesque; David Talbot Purpose This study aims to investigate expatriates’ engagement with social media influencers from a human brand perspective. Expatriate consumer profiles were identified based on their engagement behaviors and the contextual and psychosocial factors...

...Aaminah Zaman Malik; Sajani Thapa; Audhesh K. Paswan Purpose Social media influencers (SMIs) are becoming a powerful force within the marketing and branding landscape, with several leading brands opting to use SMI endorsements for their products and brands. Extant SMI literature has primarily...