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Keywords: Social network site influence
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Journal Articles
Journal of Product & Brand Management (2017) 26 (1): 42–51.
Published: 20 March 2017
...Theo Lynn; Laurent Muzellec; Barbara Caemmerer; Darach Turley Purpose This paper aims to provide a social network site influence (SNSI) profile of early adopters. This study explores the relationship between personality traits of early adopters of social network sites (SNS), their propensity...
