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Keywords: Socio-demographics
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Journal Articles
José Miguel Holgado-Herrero, F. Javier Rondan-Cataluña, Carmen Barroso-Castro, José Luís Galán-González
Journal of Product & Brand Management (2025) 34 (3): 279–296.
Published: 02 August 2024
...José Miguel Holgado-Herrero; F. Javier Rondan-Cataluña; Carmen Barroso-Castro; José Luís Galán-González Purpose The purpose of this study is to explore brand customer erosion at both the category and brand levels while considering consumer socio-demographic characteristics and weight of purchase...
