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Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

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Shawn P. Scott, Daniel Sheinin, Lauren I. Labrecque
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2022) 31 (7): 1091–1103.
https://doi.org/10.1108/JPBM-06-2021-3507
Published: 29 March 2022
...Shawn P. Scott; Daniel Sheinin; Lauren I. Labrecque Purpose The purpose of this paper is to show how sonic logos, despite their brief exposure time, resonate with consumers’ emotions and attitudes in a manner that until now has been attributed to only longer background music in advertising...
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