... names and brand preference. An internal meta-analysis assessed the robustness of the sound symbolism of nasal codas in brand names. Findings The results indicated that nasal codas in brand names enhanced the masculine perception of brand name pronunciation, which weakened brand warmth, thereby...

...Sunny Vijay Arora; Arti D. Kalro; Dinesh Sharma Purpose Managers prefer semantic imbeds in brand names, but extant literature has primarily studied fictitious names for their sound-symbolic perceptions. This paper aims to explore sound-symbolic perceptions of products with blended brand names...