... intentions (Della Bitta and Monroe, 1980 ; Gupta and Cooper, 1992). Sungchul Choi can be contacted at: schoi@unbc.ca © Emerald Group Publishing Limited 2008 Promotional methods Discounts Cross‐cultural studies South Korea Canada “Scratch off” cards are increasingly being applied...

...Min‐Young Lee; Dee Knight; Youn‐Kyung Kim Purpose The purpose of this paper is to understand how consumers in three countries (Mexico, South Korea, and Japan) perceive a US global brand versus domestic brands and their marketing efforts. There has been an increasing number of global brands...

... is carried out in South Korea – although we know of no reason why this should affect the results it would be of interest to generalize the results to a western economy. Nevertheless, the method of first fitting the model then trading off the attribute levels is unusual and quite interesting. Practical...