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Keywords: Spatial regression
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Journal Articles
Journal of Product & Brand Management (2018) 27 (7): 768–780.
Published: 27 November 2018
... a spatial-economic autocorrelation which exemplifies the potential interdependency between gross domestic product (GDP) and brand value. This relationship has become a starting point for designing a spatial regression model. Findings The findings support the hypothesis that assumptive spatial...
