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Keywords: Sports branding
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Journal Articles
Journal of Product & Brand Management (2011) 20 (7): 559–560.
Published: 01 November 2011
...Lee McGinnis Jason W. Lee (Ed.) . Branded: Branding in Sport Business . Durham, NC : Carolina Academic Press 2010 . 341 pp. , ISBN: 978‐1‐59460‐506‐2 Web site: cap‐press.com © Emerald Group Publishing Limited 2011 --> Branding Sports branding Brand...
