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Journal Articles

Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand

Open Access
Philipp Jaufenthaler
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (5): 697–712.
https://doi.org/10.1108/JPBM-11-2021-3741
Published: 27 July 2022
... be contacted at: philipp.jaufenthaler@uibk.ac.at 19 11 2021 11 04 2022 16 06 2022 Advanced brand concept map (BCM) Brand knowledge Stakeholder marketing Stakeholder management Stakeholder perspectives Family business brand Secondary brand association Consumer and jobseeker...
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