Keywords: Stakeholder well-being
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Journal Articles

Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being

Amrita Bansal, Swati Sisodia, Varsha Jain
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (2): 203–221.
https://doi.org/10.1108/JPBM-07-2024-5296
Published: 15 January 2026
...Amrita Bansal; Swati Sisodia; Varsha Jain Purpose This study aims to propose a strategic framework that explores how brands can be more inclusive by engaging both consumer and non-consumer (employees and suppliers) stakeholders to enhance stakeholder well-being. Design/methodology/approach...
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