... 2020 21 07 2020 14 10 2020 29 12 2020 04 01 2021 Second-hand Pre-owned Premium Luxury Status Brand loyalty Quality Perceived risk Judgment and decision-making Signaling theory Consumers purchase premium and luxury products for a variety of reasons...

... convenience sample of 315 young consumers. The findings of this research indicate that the status‐conscious market is more likely to be affected by the symbolic characteristics of a brand; feelings aroused by the brand; and by the degree of congruency between the brand‐user’s self‐image and the brand’s image...