... to create voice assistants that can naturally interact with and support users. Grounded in the stereotype content model from social psychology, this study aims to investigate the influence of perceived humanness and personality on building trust and continuous usage intentions in voice assistants...

...Milena Micevski; Adamantios Diamantopoulos; Jennifer Erdbrügger Purpose This paper aims to draw from the stereotype content model (SCM) to investigate the mediating role of country-triggered emotions on the relationship between country stereotypes and intentions to visit a country as well...

... the impact of evaluations of politician brands on voter intentions. Design/methodology/approach Three studies utilize the social cognition constructs of warmth and competence from the stereotype content model (SCM) and Brands as Intentional Agents Framework (BIAF) to evaluate the impact of brand...

...). Country image Product origin Advertising appeals Dimensions of place image Place-brand stereotypes Stereotype content model Consumers often make judgments based on stereotypes when evaluating brands from different countries. In fact, we do this often without paying much attention to it (which...

... 18 09 2017 21 12 2017 21 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand image Brand personality Signalling theory Stereotype content model The measurement of intangible brand associations is often...