Keywords: Stimulus factors
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Journal Articles
Journal of Product & Brand Management (2012) 21 (6): 486–488.
Published: 14 September 2012
... management Brand choice Stimulus factors Neuroscience Attention: to follow up new discoveries regarding attention is a challenging fact for companies aiming to design effective advertising. Consumers simply filter out most stimuli they are exposed to. They pay attention to stimuli relevant...

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