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Keywords: Stock prices
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Journal Articles
Journal of Product & Brand Management (2006) 15 (6): 394–401.
Published: 01 October 2006
... with percentage daily number of trades as the dependent variable. Since stock prices and trading volumes are subject to influences such as earnings releases, analyst upgrades/downgrades, rumors, etc., the total volume of shares traded each day varies. To control for the daily volume fluctuations when...
