... Emerald Group Publishing Limited 2015 --> Strategic marketing Marketing strategy Digital marketing Strategic Digital Marketing is a definitive guide on how digital media channels and tools can be used to extend an organization’s marketing outreach and achieve...

... 2009 --> Marketing Silos Strategic marketing Ever since the 1990s, quite a few studies have focused on the diminishing role of marketing in the organization. The premise that marketing is losing its importance in the overall scheme of things is supported by statistics regarding...

... This research fits into the complex context of strategic/marketing relationships and broadens the field of brand analysis, notably its strategic dimension. The contribution of this research is to show how a brand portfolio can create a stronger and higher level of competitive advantage, which is more difficult...