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Keywords: Strategic objectives
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Journal Articles
Journal of Product & Brand Management (2009) 18 (1): 67–76.
Published: 27 February 2009
..., as they constitute a compromise between skimming and penetration pricing (Cannon and Morgan, 1991 ; McCarthy and Perreault, 1993 ; Rowley, 1997). John Kehagias can be contacted at: jkehagias@eap.gr © Emerald Group Publishing Limited 2009 Product specification Pricing policy Strategic objectives...
