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1-4 of 4
Keywords: Strategic planning
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Journal Articles
Journal of Product & Brand Management (2004) 13 (5): 315–328.
Published: 01 August 2004
... strategies and congruence in positioning activities of two well‐known store card brands (Marks and Spencer – M & S and Harrods) in the United Kingdom (UK) retail sector (Appendix 1). © Emerald Group Publishing Limited 2004 Strategic planning Brands Stores and supermarkets Service...
Journal Articles
Journal of Product & Brand Management (1998) 7 (5): 366–378.
Published: 01 October 1998
... environmental level. © MCB UP Limited 1998 Clothing industry Designers Fashion Globalization Retailing Strategic planning Of the 105 international fashion designers identified, 78 currently have stores within Central London and 50 in Central New York. This reflects a significant...
Journal Articles
Journal of Product & Brand Management (1994) 3 (4): 44–54.
Published: 01 December 1994
... and the marketing mix, and patent control. © MCB UP Limited 1994 Competition Design Innovation Marketing mix New product development Patents Product management Strategic planning USA Developing a novel product that is desirable in the marketplace is only half the battle of innovation...
Journal Articles
Journal of Product & Brand Management (1994) 3 (1): 19–38.
Published: 01 March 1994
... Product management Role ambiguity Role conflict Strategic planning Success © MCB UP Limited 1994 Raven (1965) , and more recently Kohli (1989) , used the term “information power” to describe this phenomenon. As depicted in Figure 3 , product managers′ information power is derived from...
