... using structural equation modeling and one-way analysis of variancee ( ANOVA ) to assess the roles of emotions and demographics in shaping post-recall responses. Findings Regret emerged as a stronger predictor than anger of negative behavioral responses. Serial mediation paths revealed that anger...

... (n = 656) and relies on structural equation modeling to test the hypotheses. Findings Relationship brand nostalgia has implications for how the relationship partners use the brand together as part of celebrating special occasions, how connected the brand is to their relational identity and how...

...Zhongjun Tang; Jianghong Luo; Juan Xiao Purpose This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels. Design/methodology/approach Survey and structural equation modeling techniques were...