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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 949–963.
Published: 31 August 2020
...Kendall Goodrich; Mark Benden; James Munch; Wakiuru Wamwara Purpose This study aims to examine the impact of college students’ health and wellness orientations on the perceived importance of health benefits for an innovative new brand of standing desk, which is hypothesized to positively affect...
