Keywords: Student identification
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Journal Articles
Journal of Product & Brand Management (2024) 33 (8): 949–967.
Published: 20 November 2024
... brand image and student intention to engage postgraduation, (3) uncover the moderating role of university brand preference attainment and (4) validate the mediating role of student identification in diversity, equity and inclusion literature. Design/methodology/approach A survey of 1,027 usable...

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