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Keywords: Subjective well-being
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Journal Articles
Journal of Product & Brand Management (2022) 31 (6): 984–1001.
Published: 03 March 2022
... luxury consumption behavior. Additionally, the moderating effects of COVID-19 anxiety and social capital on the relationship between bandwagon luxury consumption behavior and subjective well-being and intention to purchase luxury brands are tested. Design/methodology/approach Survey responses from...
Journal Articles
Journal of Product & Brand Management (2022) 31 (5): 808–822.
Published: 07 December 2021
...Zhimin Zhou; Rixiang Wang; Ge Zhan Purpose This study aims to investigate the role of multidimensional social capital and consumer subjective well-being in online brand communities (OBCs). The aim was to provide practical guidance to global brand marketers for cultivating and strengthening OBC...
