... to identifying the organisational structures they used for NPD. The study focused on the use of specialist NPD marketing consultancies in order to try and establish why successful companies regularly used such consultancies even though they already had their own marketing departments. It was found that the most...

... recommendations for management. The literature is replete with cases of companies which, by instituting some form of “unique” product development structure or developing specific techniques for improving the process,have enjoyed great success in bringing successful products to market. Skunkworks, cross...

... is derived primarily as a result of their ability to gather,filter, integrate, control and disseminate information deemed crucial to their organizations′ success (Kohli, 1989). Leifer and Huber (1976) posited that the primary importance of boundary spanning lies with the need to have accurate...

...Mary Anne Raymond; Brien Ellis Examines the existing literature and utilizes it along with input from industry executives to identify the major factors in the success and failure of new consumer products and services. Offers specific managerial implications and recommendations for firms...