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Keywords: Supplier evaluation
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Journal Articles
Journal of Product & Brand Management (2013) 22 (2): 129–141.
Published: 12 April 2013
... individuals to subconsciously associate “the special event” and “the city” (Yuan and Chong, 2007), hopefully transferring positive associations with the former to the latter. © Emerald Group Publishing Limited 2013 Sponsorship Olympic Games Country image Destination image Supplier evaluation...
