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Keywords: Surface texture
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Journal Articles
Journal of Product & Brand Management (2025) 34 (2): 173–185.
Published: 27 August 2024
...Manon Favier; David A. Jaud; Camille Saintives Purpose This paper aims to explore the influence of a particular label surface texture, i.e. embossing, on consumer purchase intentions and willingness to pay. This paper further highlights the underlying mechanisms explaining this relationship...
