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Keywords: Sustainability habits
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Journal Articles
Journal of Product & Brand Management (2023) 32 (3): 436–453.
Published: 31 October 2022
... studies evaluate consumer perceptions and the willingness to comply with recycling appeals in response to pro-environmental communications from a high-familiarity versus a low-familiarity brand. To test the hypotheses, the studies examine the moderating role of sustainability habits and the mediating role...

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