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Keywords: Sustainable consumption intention
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Journal Articles
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure
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Journal of Product & Brand Management (2025) 34 (6): 907–920.
Published: 05 June 2025
...Juan Shan; Hao Xu Purpose This study aims to investigate the relationship between influencer-product congruence and sustainable consumption intention, with a particular focus on the mediating role of perceived expertise and the moderating effects of green attributes and intimate self-disclosure...
